Best Practices for a Better Email Marketing

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We have all gone through the frustration that comes from being indecisive. You get a very good idea that you’re sure will be your ticket to fame. And what do you do? You spend the whole day trying to figure out the best strategy that will make this project a grand success. You chalk out all the possibilities, wade through the limitless ‘pros and cons’, get past all the ‘ifs and buts’’ of planning. At the end of the day, you are not any closer to strategy formulation than you were in the beginning. Most of us are so bogged down by petty details that we don’t bother looking at the bigger picture.

Let’s now bring in this everyday experience into your email campaign. You have decided to go forth using emails as a part of promotion campaign. Don’t waste time deciding the font color or the backdrop shade. It’s important to first decide the goal of your email campaign. And the next important aspect is to understand your target audience and design your email marketing campaign keeping their needs in mind.

Here are some best practices for Email marketing campaign to be a success:

  • Make your content speak for you. Don’t go overboard with details that are irrelevant to the reader. It’s suggested that you make your content more specific and uncomplicated. When the user comes across information that he doesn’t understand or he doesn’t require, he simply ignores the rest of the mail too.
  • Sending mails to every individual who has an email address will surely not make your email marketing efforts successful. Send emails only to those users who have requested you for them. Unsolicited emails are not taken seriously or worse are simply deleted unread.
  • Create your own mailing schedule. Prepare a plan and stick to it. You can decide to send out emails either on a weekly, monthly or on a daily basis. You readers are more likely to read your emails when they have grown accustomed with the email schedule.
  • Send your emails during the day when it’s more likely to get noticed. Social Media experts suggest that emails sent during weekends or in the evenings are likely to be ignored.
  • Build your email send-list at every opportunity you get. Try creating sign up forms. Have a sign up form on your website, at your retail store, at promotional events so that you can readily sign in interested candidates.
  • Remember that capitalizing every letter or going overboard with exclamatory marks doesn’t make your content look attractive or interesting. In fact, it does the opposite. It’s considered a rude form of garnering attention. It makes your emails the right candidates for getting labeled as spam.
  • Although personalizing your emails may make the email marketing battle easy, it’s impossible to personalize emails associated with large marketing campaigns. The very least you can do is to decide the name of the sender and stick to it. Readers are more likely to read mails from people they know rather than from inanimate auto sender software. If your email marketing address runs on these lines, then you probably are chipping at the wrong tree.
  • Regularly check if your email marketing campaign is working for your business. Keeping track of the campaign’s conversion rate will make you decide on the future course of action.

Hope these tips will help improve your email marketing strategies. If you have some other tips that you would like to share, you can write it at the comment section below.

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About The Author:

Ryan Larkin is a freelance writer who writes about Technology, Social Media and SEO. Currently he is writing for www.broadbandproviders.com

+Kerry Tiwana is a full time tech savvy blogger, author and founder of TechMafia, you can follow him on Facebook.

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