You developed an amazing app. It was a long, tiresome, and costly process. But, you finally made it to the app store. Congrats! You crossed the finish line. But, what to do next? Just sit on your couch with a bottle of wine in one hand and a mobile in another?
Sadly, this is not an option for you. Deploying your mobile app is just one phase; you need to get it into the hands of your users. Sure, end users can find your app through google searches and by browsing the app store (thanks to your efforts in ASO marketing), but is this enough?
With millions of mobile applications in the mobile industry, and many more entering the league every hour, you can’t rely on this only source of getting downloads. It is imperative that you turn towards other tactics to bring more app downloads. One such tactic that I strongly recommend is Social Media marketing.
Social Media Marketing: The Definition & Its Need
Social media marketing, in a layman’s language, is the process of gaining higher traffic by promoting your app/product/services on social networking sites. Since the number of users on social networking sites is increasing by significant numbers (see the image below), it can be the right medium to get connected with your target audience, promote your app and add value to your brand.
Still doubtful how can social networking sites be the right resource to invest in? Have a look at the following stats:
- 81% of Millennials use Twitter at least once a day.
- 22% of the world’s population uses Facebook every day.
- LinkedIn possesses more than 530 million user profiles.
- In a single day, Snapchat reaches 41% of 18-34 years old users in the US.
- Over 400 million snaps are shared on Snapchat daily.
- Pinterest drives 25% of website referral traffic of popular retail brands.
- 2 million businesses rely on Facebook for advertising.
As noted from these stats, social media can be the right marketing tool to drive 1000 app downloads, if done properly. Social networking sites can boost the app’s presence, regardless of whether it is new or available in the app store for years. Social media platforms can spark your marketing strategies, connect you to your target audience, and eventually, prompt higher conversion and revenue. And the best part is that you can take the best of the social networking world for FREE.
Exhilarated to hear this? Wish to know how to promote an app on social media? Here’s all you need to know and implement.
Strategy for App Marketing on Social Media
If you want your app to hit 1000s downloads using social networking sites, pick up your notebook and pen, and begin writing down the following proven tips for social media app marketing. But before, bear in mind the earlier you begin marketing, the better response you will get. So, start social media promotion by the time you begin with mobile app development.
Tip 1# Choose the Right Platform
To achieve the right goals, you need to put your efforts into the right social networking sites. See what are the perks of using each particular platform and decide.
One way to choose the right platform as per their popularity. As you can see in the image shared below, Facebook holds the first position, followed by YouTube, Instagram, Twitter, Snapchat, and LinkedIn. So, you can focus more on promoting your app on Facebook. Discover the right groups to join, the perfect time to get in touch with a wider audience, the CTAs to use, etc.