The Amazon Kindle Fire: Who’s Buying It and Why?

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Though it has already become an old and tired phrase, technology truly has changed the way in which we live our lives. Today, it seems almost every activity that was once untouched by media gadgets and gizmos is now being digitalized, made into applications, or computerized. Where social interaction at one time meant looking a person in the face and mustering up a conversation, it has now become a friend request and a series of likes and comments. While this phenomenon is criticized by many, it shouldn’t be. It’s change and (no matter what critics say) it’s progression. Our business takes place in word processors and email outlets, our relationships flourish online, and we read our fiction on screens. With the industry flooded with high performance, glossy mobile gadgets, eReaders are trying to keep up the pace. But is an update really necessary for the eReader market?

The Traditional Kindle

The market for the original kindle is fairly easy to pin. An eReader has generally been accepted as a great alternative to paperback or hardback books. It’s easier to use and more exciting to read on. Offering new books on the spot and from any location, the technology enticed book lovers and tech geeks alike. For those married to their traditional literature ways, users can read a novel or book from the ease of their eReader and then purchase that book in hard form for their collection. The Kindle has a lot to offer the traditional user. Its use is simple and clear. However, in a world of multiuse and multifaceted devices, the Kindle took a lot of flak for its simplicity. But, there is something welcome about the kindle’s simplicity. Users who succumb to the allure of the Kindle were likely initially off put by the idea of replacing their precious books and pages. So, the fact that the Kindle was still simple and minimal (like a book) was/is a huge draw for the desired consumer. It was almost like the kindle was the biggest step technology could take with books in order to hook their buyers. But how do they move forward from there?

The Kindle Fire

With tablets being the hot new thing on the tech market, eReaders really had no other place to go. The Kindle Fire runs an Android operating system and has a 4 dual-core processor. With a full color touch screen and a sleek black body, the Kindle Fire looks like the other tablets on the market. But does it really size up? Not exactly. It is a solid eReader and general mobile internet device, but for someone looking for a tablet it just isn’t going to make the cut. The Kindle Fire is limited in many ways as a tablet. Offering only 8 gigs of memory, the device just doesn’t provide enough space for the average tablet user. You just can’t likely store all of your media on 8 gigs of memory. Furthermore, the Kindle Fire doesn’t confidently support applications from Android. This is surely something that is being looked into and evaluated, but remains an issue.

Most importantly, however, Amazon seems to have put almost no effort into addressing the reading experience on the new LCD screen. The big thing about the first Kindle was the special ink and screen that made it much like reading a book. There was no screen that would hurt or bother your eyes. With the Kindle Fire that has changed. Obviously, Amazon’s goal is to move away from the eReader market to a degree, but it’s possible the Fire may miss that market entirely. While the Kindle Fire is no doubt an interesting and fun little device, there are many aspects of it that fall short for the two markets it aims to blend. As is, the Fire is set to disappoint both eReader coinsure and tablet pro.


This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges. She welcomes your comments at her email Id: blauren99

Hi! I am a full time tech savvy blogger, author and founder of, You also can follow me on Facebook.

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