You developed an amazing app. It was a long, tiresome, and costly process. But, you finally made it to the app store. Congrats! You crossed the finish line. But, what to do next? Just sit on your couch with a bottle of wine in a hand and mobile in another?
Sadly, this is not an option for you. Deploying your mobile app is just one phase; you need to get it into the hands of your users. Sure, end users can find your app through google searches and by browsing on the app store (thanks to your efforts in ASO marketing), but is this enough?
With millions of mobile applications in the mobile industry, and many more entering the league every hour, you can’t rely on this only source of getting downloads. It is imperative that you turn towards other tactics to bring more app downloads. One such tactic that I strongly recommend is Social Media marketing.
Social Media Marketing: The Definition & Its Need
Social media marketing, in a layman’s language, is the process of gaining higher traffic by promoting your app/product/services on social networking sites. Since the number of users on social networking sites is increasing by significant numbers (see the image below), it can be the right medium to get connected with your target audience, promote your app and add value to your brand.
Still doubtful how can social networking sites be the right resource to invest in? Have a look at the following stats:
- 81% of Millennials use Twitter at least once a day.
- 22% of the world’s population use Facebook every day.
- LinkedIn possesses more than 530 million user profiles.
- On a single day, Snapchat reaches 41% of 18-34 years old users in the US.
- Over 400 million snaps are shared on Snapchat daily.
- Pinterest drives 25% of website referral traffic of popular retail brands.
- 2 million businesses rely on Facebook for advertising.
As noted from these stats, social media can be the right marketing tool to drive 1000 app downloads, if done properly. The social networking sites can boost the app presence, regardless of whether it is new or available in the app store for years. The social media platforms can spark your marketing strategies, connect you to your target audience, and eventually, prompt higher conversion and revenue. And the best part is that you can take the best of the social networking world for FREE.
Exhilarated to hear this? Wish to know how to promote an app on social media? Here’s all you need to know and implement.
Strategy for App Marketing on Social Media
If you want your app to hit 1000s downloads using social networking sites, pick up your notebook and pen, and begin writing down the following proven tips for social media app marketing. But before, bear in mind the earlier you begin marketing, the better response you will get. So, start social media promotion by the time you begin with mobile app development.
Tip 1# Choose the Right Platform
To achieve the right goals, you need to put your efforts into the right social networking sites. See what are the perks of using each particular platform and decide.
One way to choose the right platform as per their popularity. As you can see in the image shared below, Facebook holds the first position, followed by YouTube, Instagram, Twitter, Snapchat, and LinkedIn. So, you can focus more on promoting your app on Facebook. Discover the right groups to join, the perfect time to get in touch with a wider audience, the CTAs to use, etc.
Another way is to see where your audience is mostly available. If you are targeting business leaders, LinkedIn will deliver better outcomes. Likewise, Snapchat and Instagram can add more profits if you are targeting teenagers. So, choose wisely.
But if you are confused, I would recommend making your brand available on all the platforms. This diversity will help to offer omnipresence experience to your customer, resulting in a higher probability of success.
Tip 2# Build a Strong Fan Base
Before you implement your social media strategy for mobile apps promotion, it is necessary that you have a complete, genuine profile. So, fill out all the required details on your social profile. Add a professional picture, engaging information, your location, etc. Start sharing interactive content and follow people. Also, don’t forget to initiate conversations.
The social media interaction must not be one-sided. To make it more engaging, make your customers participate. Ask for their feedbacks and reply to them in real-time. This will build an emotional connection between you two, and boost your fan following.
Tip 3# Focus on Content Marketing
Content marketing can bring a powerful impact on your mobile app downloads and market presence. By sharing a trailer video, your story, the challenges you faced during mobile app development, the outcomes you expect, etc. you can easily build an emotional connection with your audience.
Besides content, put your focus on images and video content as well. These visual contents can attract users at a lightning speed – adding to your app traffic. Airbnb is the right example to prove this. The company share user-generated images, videos, and how-to posts to entertain users and prompt them to check further. With the same practice, the company received around 13.3 million interactions and rise in followers by 341% in 2015.
Tip 4# Connect Bloggers, Publications, and Influencers
Bloggers, publication writers, and critics can also help in app promotion via word-of-mouth marketing. They can share their feedback on their timelines and make other interested in your services.
The most relevant example is Yelp. Using the same strategy, the Yelp gains 170 million new users on their platform monthly. Aren’t these numbers surprising?
If you too wish to bring this kind of traffic on your mobile app, bear in mind to connect bloggers, publication writers, and influencers of your niche market. Screen out those with larger, active social media following and appeal them to write for your mobile application. Give them some monetary compensation or other favors in return.
Tip 5# Invest in Ads
More than half of the social media users in the US reported buying a product/service after seeing an ad in their news feed. So, overlooking this element of social media marketing will be a loss. Besides, promoting your app/services via social media ads is much cheaper than advertising on TV, newspaper, and other such platforms. These ads can target users globally while building trust, which is again another reason why mobile app developers invest in them.
Tip 6# Consider Referral Marketing
According to a study, 84% of customers prefer getting rewards and discounts over traditional ads. So, it is great to invest in Referral marketing. Plan for the offers, target a particular audience and create excitement among them. Ask them to share their picture of using your services or add your hashtag to their account, like ASOS brand did – or something more exciting.
This will make them feel special as well as improve your brand online presence; encouraging other users to download and use your mobile app.
Tip 7# Be Consistent
Need not to say, consistency is a must. By posting regularly, you can remain in the minds of your audience, which can lead to better social presence and user engagement. So, do not say goodbye to your social media strategies for app promotion in a week or month. Continue practicing them to maintain the hype in the market.
Social media has become an irreplaceable part of our lives. From the first sun ray touching our face to the time we sleep in the shades of moon and star, social networking sites prove to be our companion. In such a scenario, social media act as the right platform to leverage endless opportunities for app promotion and driving higher downloads.
Using the tips and guidance shared above, make a perfect plan for social media marketing of your mobile application. Select the right tools and technique to raise downloads and earn higher ROI. Make the best out of the opportunities you have. And if you have any doubt, get in touch with the best mobile app developers.
Author Bio:- Holding a Bachelor’s degree in Technology and 2 years of work experience in a mobile app development company, Bhupinder is focused on making technology digestible to all. Being someone who stays updated with the latest tech trends, she’s always armed to write and spread the knowledge. When not found writing, you will find her answering on Quora while sipping coffee.